Smart Tourism Management Platform for Galicia’s Rias Baixas

About Project

The platform is outfitted with cutting-edge innovative tourism technologies that simplify data integration and analysis. It customizes real-time solutions based on the experiences of individual tourists. Professionals can update their tourism information using any device and track the reputation of their resources on social media sites.

The Ras Baixas region is Spain's sixth most popular tourist destination, attracting over 2 million tourists annually. Over 27,000 tourism and leisure businesses exist in the Spanish province of Pontevedra. They now all have access to an innovative digital platform that enables effective resource management and the creation of customized services based on travelers' experiences.

Professionals and businesses in the sector can easily access the platform through an extranet, allowing them to amend material, promote products, and arrange social events from any location. Tourists benefit from a full real-time destination service tailored to their tastes and needs.

The platform's dedicated portal advertising the tourist destination of Rias Baixas (www.turismoriasbaixas.com) is a novel feature. Indra, a consulting and technology firm, is currently developing this portal in compliance with the criteria of the Pontevedra government and the EOI business school.

This program is part of the "Pontevedra, Destio Intelixente" (Pontevedra, Smart Destination) project, a trailblazing endeavor in Spain funded by the European Union. Its goal is to modernize and boost the competitiveness of the tourism industry through the use of ICT.

What distinguishes this platform is its capacity to understand travelers' true wants and preferences. Indra's technological platform integrates user activity data with the portal with the details, information, and services supplied. This is accomplished through cutting-edge CXM (Customer eXperience Management) technology that saves data from tourists' browsing and personalizes the site and mobile apps accordingly.

Furthermore, business analytics technologies are used to comprehensively examine the information from tourists' contacts with industry professionals, such as their content and service preferences, preferred resources, and appealing tourist packages.